Though there are many “Styles” of investing. The two main ways to invest are value investing and growth investing.
Notable Value Investors
Notable Growth Investors
Benjamin Graham
Thomas Rowe Price Jr.
Warren Buffett
Philip Fisher
Metrics to look for:
Value Investing
Growth Investing
Low P/E
Strong Historical Earnings Growth
Low P/B
Strong Forward Earnings Growth
PEG Ratio
Strong Profit Margins
Debt to Equity
Strong ROE
There are many other metrics available to determine value and growth. This is a high level overview of the most common metrics that are used as a starting point.